You’ve formed your originally handful of episodes. Spent hours crafting interviews, mixing your audio so it sounds recently as it should be, formed the faultless logo, uploaded your podcast to your host, and a million other tiny little things.
The phase has stretch to press print on your podcast, but what’s subsequently?
You probably got into podcasting to dive deep into a area you’re passionate just about, or interview remarkable make somewhere your home to realize just about their perspectives. Whatever your intelligence you mean to tend a kinship of listeners who share your frequent interests and passions.
Indoors the podcasting humankind, it seems like creating your program was the tranquil part compared to getting make somewhere your home to know your program exists.
Luckily, getting listeners, subscribers, and fans isn’t rocket science, but as a replacement for a chain of tactics you can put into practice and strategies you can test.
Below you’ll realize 11 something else strategies you can worth to promote your podcast and appeal to new-found listeners online.
Table of Contents:
1. Launch Your Show With At Least 3 Episodes
2. Promote Across Social Media
3 Make it Easy instead of Guests to Share
4. Convert Audio to YouTube Videos
5. Syndicate on Platforms Like Spotify
6. Run Giveaways to Get Reviews
7. Pitch Yourself as a Guest
8. Add Show Notes With Transcribed Audio
9. Optimize Each Episode instead of SEO
10. Mention Brands and Business in Each Episode
11. Use a Podcast Marketing Service
Wrapping Up: Which Promotion Method is Best instead of You?
1. Launch Your Show With At Least 3 Episodes
If you haven’t launched your podcast yet, subsequently this tip is instead of you. You ought to hold by smallest amount 3 episodes apt to enthusiasm as you launch. That way if a bookworm comes across your podcast they’ll hold more episodes to dig into and explore.
Otherwise, you run the threat of a new-found listener dropping rancid since the single episode wasn’t memorable a sufficient amount.
Online instructor fluently Flynn recommends with the aim of podcasters mail relating 3 to 5 episodes as they launch their shows.
2. Promote Across Social Media
Social media gives you a myriad of something else ways to share and promote your new-found podcast episodes.
You can promote videos, images, mystery clips, quotation marks from interviews, and more. Instagram without help has a ton of powerful tools instead of growing your audience, like Instagram stories, live videos, and posts.
This is how Gary Vaynerchuk is promoting his podcast on Instagram:
Source
The social media complex you decide depends on someplace your audience spends phase online. For model, a B2B marketing podcast possibly will organize well being promoted across LinkedIn. While a podcast with the aim of deals with supporting commentary may well win more traction being promoted on Twitter.
Here are a a small amount of ideas instead of how you can share your podcast across multiple networks:
Create a graphic using Canva and pin it to a important Pinterest board
Pin a tweet to the top of your Twitter piece of paper featuring your hottest episode
Create an Instagram story with the aim of shows behind the scenes of your podcast studio
Create a curt audio mystery with your podcast logo and mail it to Instagram
Get enthusiastic in important Facebook groups and indication as a new-found episode goes live (as long as it remuneration the group)
Ultimately social media promotion is all just about experimentation and creativity.
3. Make it Easy instead of Guests to Share
Obviously, this depends on the sort of the podcast. However, interview-style podcasts are very in style, so there’s a first-rate coincidental you’re using with the aim of format.
Once the interview is above and the podcast is live you ought to arrive at unfashionable to your guest and succeed it tranquil instead of them to share and promote your episode to their existing audience. The remaining feature you mean is to succeed it an alternative task on their to-do slant.
The preeminent way to organize this is to pre-create the media and emails they may well potentially share.
This may well include:
Pre-created graphics with quotation marks
Pre-written social media posts
Pre-written email blasts
Then, one time the podcast is live remit them an email notifying them, thanking them instead of their phase, and giving a gentle no-pressure shove to share.
4. Convert Audio to YouTube Videos
Podcast promotions are all just about repurposing the audio content you already hold. One serious channel instead of this is YouTube. YouTube is the second-largest search engine in the humankind, so you’ll not just be preference up other viewers but new-found fans of the podcast as well.
Some people’s preferred podcast channel might even be YouTube, so you’ll be preference up these make somewhere your home as fans, who you otherwise would hold missed unfashionable on.
Adding your podcast to YouTube can bring the following remuneration:
Closed captioning and transcripts instinctively apply to your videocassette
Your videocassette can rank in YouTube and the Google search results
You hold other videocassette content to share on social media
Converting your audio records to YouTube videos doesn’t hold to be testing either. For model, near are a variety of tools like iMovie (Mac) and Windows Live Movie Maker (PC). With these tools, you’ll be converting a .Mp3 podcast to a .Mov videocassette information.
All you need is your audio information in performance above a still graphic with the aim of has your logo and the title of your podcast episode. For model, here’s how James Altucher uploads his audio podcasts to YouTube.
A unfussy graphic is all you need.
With your YouTube videocassette, you hold two ways to enlarge traffic, through YouTube SEO and by level in Google. Make sure thing you optimize your videocassette title and sort instead of important keywords.
5. Syndicate on Platforms Like Spotify
Podcast directories are a serious way to get a hold your program in front of new-found podcast listeners. People listen in to podcasts across all something else apps. The the largest part well-known podcast platform is Apple Podcasts, but near are sufficient of others with:
Spotify
Google Play
SoundCloud
Podbay
Podbean
TuneIn
Overcast
Stitcher
There are dozens of something else podcast directories you can submit your podcast to however the the largest part main are Spotify and Google Podcasts since these hold the highest figure of monthly listeners.
Create accounts with whichever podcast directories and aggregators you mean to submit your podcast to and submit your RSS feed, so new-found episodes will be in print to all platform. This allows you to arrive at new-found podcast audiences devoid of having to organize a few other operate.
6. Run Giveaways to Get Reviews
People can’t resist liberated stuff. You can worth the power of discounts to get a hold more listeners to your podcast.
For make somewhere your home to enter your giveaway they have to leave a journal on iTunes. Hopefully, this will earn you more reviews and boost the social resilient instead of your podcast, leading to more downloads and listens overall.
Some examples of products you can giveaway include:
Discounts on your products
Stickers, hats, and other branded merchandise
Books in your same niche
A half-hour of consulting phase
The main feature just about I beg your pardon? You’re giving away is with the aim of it’s important to your brand. By giving away something like an iPad you’ll recently get a hold make somewhere your home union who will by no means turn into listeners.
If you don’t hold a financial statement instead of the giveaway consider the following:
A shoutout by the launch of your program
A indication in the program remarks
Think of these as a way instead of your guests to sponsor your podcast and get a hold recognition from you and the lie of your listeners.
Running a giveaway doesn’t take much. To get a hold ongoing you can indication it for the duration of lone of your episodes and start promoting it across your existing social media channels.
You can either enter into your giveaway who’ve missing reviews and track them down manually.
Or, you can worth a tool like Wishpond or KingSumo to create a product-oriented giveaway. Here you’ll hold submission rations like promoting your program on social media, union your email slant, and more.
If you’re using a giveaway tool to build your email slant, succeed sure thing you get the gist up with your new-found email subscribers and accede to them know just about your podcast. You ought to alert your email slant each phase a new-found episode goes live.
Here’s an model of a giveaway campaign of Pure Cinema Podcasts:
7. Pitch Yourself as a Guest
One of the tried and accurate approaches instead of getting more attention on your podcast is to get a hold interviewed on other people’s podcasts.
Just like how a superstar or author hits the gossip program and podcast circuit to promote a new-found volume, you’ll be liability the same but to promote your own podcast.
Interview podcasts are for all time on the post instead of serious guests, and the largest part will realize the practical outreach on your part.
You can worth the iTunes podcast listings piece of paper to stumble on dozens or even hundreds of podcasts in your niche. Just browse by kind to stumble on your niche.
Here’s an model of the ‘Technology’ niche, near are above 100 something else podcasts you may well pitch by hand as a guest using the Lemlist podcast outreach strategy.
Once you hold your slant of leads it’s main with the aim of you arrive at unfashionable effectively. Cold email outreach is a skill unto itself.
8. Add Show Notes With Transcribed Audio
You’ll notice with the aim of a set of existing podcasts place detailed program remarks beneath all episode. This is made instead of three reasons:
To succeed it easier instead of listeners to stumble on the secret points of your podcast and provide an alternative form of consumption
To succeed your podcast more straightforward to folks who are problematical of investigation
For SEO remuneration, there’s a coincidental your podcast episodes may well rank in the search engines and bring more traffic to your episodes
Doing the record by hand will take a set of operate. But, you can worth a service like Upwork or Fiverr to get a hold the record made fast and second-rate.
9. Optimize Each Episode instead of SEO
To carry on the before situation near are more or less serious SEO remuneration instead of publishing each podcast episode on your own podcast website as a new-found mail.
You can include an embedded audio of the episode, as well as a record and program remarks. The on paper content is I beg your pardon? Will help you rank in the search engines instead of important keywords. However, Google has recently ongoing level audio content as well, so you can really twice as much down on your SEO labors.
Soure: Google.Com
For all mail succeed sure thing you decide a target keyword to optimize with the aim of mail around.
Here are more or less tips instead of optimizing your program remarks and transcript:
Include your target keyword in your H1 title tag
Include H2, H3, H4 tags with allied keywords
Include your target keyword in the originally 100 lexis of counterfeit
Optimize your meta sort and title with your keyword
10. Mention Brands and Business in Each Episode
This tip touches on the law of reciprocity, which boils down to: As someone does something careful instead of you, you hold a psychological urge to organize something careful in return.
It can operate the same way with podcasting. Chances are you hold a handful of brands, companies, bloggers, or even other podcasters whose operate you wholly endorse. Why not commit them a shout unfashionable on your subsequently episode?
When you indication a few brands on your podcast this gives you the coincidental to arrive at unfashionable to them (link) and accede to them know they’ve been featured on your podcast.
If there’s a connection relating your podcast and the produce or topic you formal, a unfussy outreach email may well operate. However, you can additionally arrive at unfashionable via Facebook and Twitter and tag the brand let them know just about the endorsement.
11. Use a Podcast Marketing Service
If you hold a not inconsiderable financial statement, but don’t hold the phase to invest in promoting your podcast by hand, you can rely on a podcast marketing service to implement a marketing strategy on your behalf.
Creating a quality podcast is very time-consuming. Time spent marketing is phase someplace you may well hold been humanizing the quality of your program.
There are all kinds of promotion services unfashionable near, from gigs on Fiverr to full-fledged agencies.
Here are more or less tasks you may well hire unfashionable to a third-party service:
Producing well-written program remarks
Creating social media posts from program content
Doing email outreach to influencers
Distributing your podcast across something else platforms
Running podcast commercial campaigns
Basically, a podcast promotion service will organize everything mentioned in the mail and more.
Hire an outreach/PR company to get a hold listed in listicle articles with your podcast. If you instead of model own a podcast instead of salespeople, succeed sure thing you get a hold listed in an article just about sales podcasts (see screenshot below).
Source
You may well additionally engrave this kind of blog mail and print them on important blogs to get a hold more visibility instead of your podcast.
Wrapping Up: Which Promotion Method is Best instead of You?
There’s a set with the aim of goes into creating a unbeaten podcast. A large part of with the aim of is the quality of the program, but audience building is equally as main.
Finding the as it should be podcast promotion methods is a trial and miscalculation process. What facility instead of lone sort of podcast, might not operate instead of an alternative. Finally, it’s main to check what’s working as you implement a social media promotion, recently as you check your podcast analytics to realize I beg your pardon? Listeners mean.
A serious podcast takes phase and energy to build. Even if the growth is leisurely in the launch, that’s perfectly fine. It’s better to hold a small engaged target audience with the aim of spreads through word of reply than a not inconsiderable cut off audience with the aim of doesn’t be concerned just about the program.
Overall, I beg your pardon? Matters the largest part is creating serious content. All the marketing dollars and promotion in the humankind won’t leg up a subpar podcast.
Focus on producing the preeminent episodes viable, iterate your marketing labors along the way and the results will stretch.
Once you hold achieved your promotional goals, it will be easier instead of you to monetize your podcast.
